Sunday, October 28, 2007

Report Structure Changes

Dear all,

The writers team will like to update you guys on the revamp of the report.
Initially our report is divided between Chapter 2 and 3 as such after the discussion last Thursday
Chapter 2
- lit review (theories of health communication)
- fear & projective techniques
- objectives of each games
Chapter 3
- learning points of methodologies
- observations
- observation learning pts

But as I'm sorting out between Chapter 2 and 3 contents, I feel that as a reader, he or she will have to flip back to Chapter 2 when reading Chapter 3 to recall what the game is about which may make it very confusing.

Hence, after discussion with Alvin, we decide to put the structure as such.
Chapter 2:
- lit review
- fear/ projective techniques
- environmental scanning: not too sure where this should be located yet)
- Pre-test & Post-test ( to be discussed)

Chapter 3:
- objectives of games
- methodologies learning pts
- observations & learning pts of observations

Chapter 4 ( I will like to propose for this additional chapter, but not discussed yet)
- Sustainability
- Final conclusion

This will mean that all stuff on one session will be discussed under a single chapter. Chapter 2 will become very thin and Chapter 3 very thick. But it may not constitute a problem if we look at the marking scheme.

•Identify appropriate theories of communication that can be applied to the campaign. 10%
•Conduct research to Identify public issue. 5%
•Conduct field work to assess community views about the issue. (The field work will include focus groups and in depth interviews to prioritize communication objectives.) 20%
•Prepare research instrument to measure the level of understanding, knowledge, perceptions and behaviours of target community. 15%
•Analyze data, prepare strategic plan for the communication program, implement and evaluate/monitor success of program. 20%

Hope you guys will be alright with the new structure. If there's any alternative suggestions, pls let us know asap.

Cheers,

MeiHui (Chen)



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