Two cents' worth of thoughts for the focus group...

According to the Theory of Planned Behavior, in order to change a person's behavior, you need to know about their attitudes, beliefs, subjective norms before you can predict their intended behaviors. Applying to our focus group tml, I think we need to find out more about their attitudes towards healthy lifestyle and nutrition. To measure their attitudes, I suggest that we can print out pictures of the cards and ask them how often they eat a particular item and engage in a particular behavior or activity. For instance, we can draw out cards of different items, such as item 1, 2, 3 etc and ask them to write the number of frequency that they eat the item and their thoughts on a piece of paper. We will then match their responses with the numbered items. Alternatively, they can be given 3 votes to vote for their most favourite food or activity. In this way, we will know about their attitudes and from their responses, we can then come up with more 'why' and 'how' questions to find out more about their attitudes and beliefs. But at the same time, MingHui and I were discussing if such a formula would be too leading or suggestive. Thus, I propose we also add in items (such as "others" in survey) which the kids suggest. It may not be purposeful for the kids but it will be good for us to comply statistics about their health attitudes and beliefs. Wat do you guys think? =)

Chen MeiHui